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Marketing to Moms’ Study Shows How Mothers are Changing their Spending in...
A new study by the Marketing to Moms Coalition, a not-for-profit industry group, reveals that mothers are sacrificing purchases for their own use in order to ensure their families get what they need....
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Research & Trend Alert - November 30, 2009
The recession has boosted private label sales as evidenced by the 5.3% rise in private label goods during the 52 weeks ended Oct. 3 says the Nielsen Company. Branded packaged goods dropped 2.3%....
View ArticleBrand News: Tiger Woods, Jones Soda, Borders, Barnes & Noble, Dress Barn,...
Three of Tiger Woods’ sponsors, Nike (NKE), Gatorade and Gillette, have expressed their support in the aftermath of his automobile accident and rumored affair. CNN 11/30/09 The founder and former...
View ArticleReasearch & Trend Alerts: Advergames, Reverse Graffiti, Affluent Shoppers
A study published in the May issue of the Journal of Nutrition Education and Behavior, says that online Advergames, which are a blend of interactive animation, video content and advertising, should be...
View Article10 Leading Retailers Shuttering Stores
Saks (SKS), Bebe, Winn Dixie, Abercrombie & Fitch (ANF), and Blockbuster are among larger retailers that have announced store closings. DailyFinance 8/20/10
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